Joules is no exception, and my regular commute home has recently involved dipping into my local store and cooing over the Joules Spring Summer collection (their sale is definitely not one to miss either).
My personal Joules collection consists of my all-time favourite diary (it has ponies wearing stilettos in it) and my beloved blue striped wellies but recently I have been greedily eyeing up their bold floral prints, coastal prints and comfy winter warmers.
For me, one of Joules’ biggest assets is the shopping experience. Whether I’m cruising on the internet or chatting to a sales assistant in one of their stores, I get that warm, fuzzy feeling that only comes with knowing you’re about to make an unregrettable purchase.
This week I nabbed an absolute bargain suitcase online to replace my sorry-looking broken one, but the whole customer service experience was so shoddy, impersonal and uncaring that I was left feeling a bit sad, regardless of how nice the suitcase was, or how much money I’d saved. But a Joules purchase is a whole other experience. Recently I had a jacket sent to me at work. It arrived in a beautiful mustard yellow postage bag with pink and cream flowers. How could that not brighten up your day? And you haven’t even seen what you’ve bought yet.
Then there’s the items themselves. I’ve never picked up something from Joules and thought it was poor quality. It might not suit me, or it might be the wrong size, but I always appreciate that their clothes are well made, and that says a lot in an era of cheap mass markets. A recent online peruse resulted in these bits being added to my ever-growing wishlist. I’m particularly smitten for the coastal themed cushions and floral bedding. I don’t think I could go to sleep feeling gloomy with my head on that pillow!
Clockwise from top left: Bloomfield Silk Floral Scarf (£34.95) |Norwood Stripe Jumper (£59.95) | Sunbird Oxford Pillowcase £15 | Queensbury Cross Body Bag £99 | Hareprint Wellington Boots (39.95) | Milham Gilet (£59.95) | Coastal Boat Cushion (£40)
Have you ever shopped at Joules? And more importantly did you love the floral packaging as much as me?!