Thursday, 5 September 2013

Bloom and Wild: a florist with a twist

Wild and Bloom

My home, and particularly my bedroom, is like a sanctuary to me. Far away from the stress, smog and frantic pace of the outside world, my room is the one calm place I have to rest and reflect. As a teenager I was insubordinately messy. My room was a tip: a sea of books, clothes, magazines and CDs. But as I’ve grown older I’ve found that a cluttered room results in a cluttered mind, and with so much going on up there already I’m keen to keep things clean and tidy on the physical front. I also take a lot more pride in my space, with little rituals that have become the norm: sprinkling lavender oil on my pillows before I sleep, making my bed meticulously every morning and buying fresh flowers every week.

The last of these – fresh flowers – is a particular joy of mine, and a small bunch of supermarket tulips or chrysanthemums regularly sneaks into my shopping basket. I love the act of giving flowers too, but while I know that a bouquet of fresh flowers will go down a treat with a friend or relative, they’re often too expensive to justify. The truth is, I’m not looking for an overly curated floral masterpiece that sets me back £40 or £50 and is inconvenient to receive, just a modest, natural-looking cluster of this season’s blooms would do the trick.

A few months ago I was contacted by a new start-up called Bloom and Wild, whose founders had tapped into the psyches of folks like me and instantly realised the gaping niche. The premise is simple, but brilliant. You order flowers through their website and they pack them up and ship them in a box that fits neatly through a standard letter box. Because the flowers haven’t been ‘arranged’ into a formal bouquet (you do that bit yourself), the prices are much cheaper, and there’s no irritating ‘while you were out’ card to find on your doormat. The flowers are seasonal, so you can’t pick exactly what you want, but can instead opt for an overall ‘theme’, which I prefer as it adds to the element of surprise and means you get more variety.

Bloom and Wild offered to send me a bunch of flowers to review, and not one to turn down a pretty bunch of flowers, I gave a resounding ‘yes’. The box arrived much in the same way as my contact lenses: a long, brown rectangular box, and I couldn’t help wondering how on earth a bunch of flowers could be nestled inside (and what state they’d be in).

Wild and Bloom

When I opened the box I let out a little gasp of delight. The flowers were beautiful wrapped in cellophane with a purple ribbon and a little note, which even included details about the flowers I'd received: chrysanthemum, lilac freesia, white gypsophilia, birch sticks and ruscus. What's more, the blooms were carefully wrapped in nets to protect them while in transit.

Wild and Bloom

Wild and Bloom

Wild and Bloom

Wild and Bloom

Wild and Bloom

Wild and Bloom

Wild and Bloom

I made a start, carefully unwrapping each bloom, snipping the stems according to the instructions and arranging them in a clean vase. I can see how some people would find this a pain, but being a creative person, it was one of the highlights of the process for me. Receiving a perfectly formed bouquet is nice, but plonking it straight into a vase simply doesn't do it for me. I enjoy arranging the flowers, making small adjustments here and there until they look just right.

Wild and Bloom

Wild and Bloom

Wild and Bloom

Wild and Bloom

And voila! Here's my final bouquet. Having been picked just a short time before, the flowers lasted much longer than the sad stems that spend days festering in buckets at the local flower shop. A bouquet like this starts at £16.95, and while I couldn't afford to give up my £2 supermarket tulips for my beloved bedroom, I'll definitely be hitting Bloom and Wild when I want to send flowers to a friend.

The nice folks at Bloom and Wild are also offering Queenie and the Dew readers a £5 off voucher off for any gift order (one-off gift or gift subscription) using the code Bloomtime6. I hope you enjoy it!

What do you think about Bloom and Wild's new way of delivering flowers? Do you think it's something you might use?

Wild and Bloom

sally

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1 comments :

  1. What a brilliant idea - really love it! Going to send the link to my mum too, as she's a florist and I'm sure she'd appreciate what a great idea this is!! If you ever need inspiration for your own creations, do check out here site - www.nickyllewellynflowers.co.uk :)

    Rosie xx

    ReplyDelete

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